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18 AUG 2023

Swegreen Ties a Knot with the German Giants EDEKA to Expand to the Continent

Swegreen, a leading innovator in in-store and vertical farming, is thrilled to announce a groundbreaking partnership with the EDEKA and their merchants Stadler + Honner. EDEKA as one of Europe's top 10 supermarket chains with over 6500 stores across Germany offers the optimal settings for private merchants. This strategic alliance marks a significant step towards Swegreen's international expansion, with the first in-store facility set to be established in Munich, Germany.

Swegreen's CEO Pierre Mohlin expresses excitement about the collaboration, stating, "International expansion has been an integral part of our vision for 2023, and we are delighted to realize it with one of the biggest and most respected names in the industry. Our partnership with EDEKA and Stadler + Honner represents a milestone in our journey to make fresh, sustainable and locally grown produce accessible to consumers in Germany, starting in Bavaria."

The global demand for local, high-quality, and sustainable green alternatives has been steadily increasing, and Germany is no exception to this trend. Consumers worldwide are becoming more conscious of the environmental impact of their choices and are seeking greener options. This surge in demand for sustainable and locally grown greens has prompted businesses like EDEKA and their private merchants to seek innovative partnerships, such as the recent collaboration with Swegreen, to offer their customers a wider range of fresh and eco-friendly options that cater to these evolving preferences.

Daniel Honner, EDEKA’s merchant and store owner of the facility in Munich also comments on the strategic tie-up with Swegreen, ‘’ We are renowned for our commitment to sustainability, innovation, and providing an exceptional shopping experience and we see this collaboration as an opportunity to further enhance our offerings to customers. By introducing Swegreen's vertical farming technology in our stores, we aim to revolutionize the availability of fresh, local and top-quality greens while providing a very futuristic shopping experience.’’

Vi vill passa på att önska Er alla en riktigt härlig grön sommar fylld med sol, glädje och hållbara val. Tack för ert fortsatta intresse för Swegreen. Vi ser fram emot att dela fler spännande nyheter med Er framöver.

The agreement was signed and sealed in mid-July, and the installation of the in-store facility is planned to be done during autumn of 2023. This collaboration highlights the shared commitment of both Swegreen and EDEKA Stadler + Honner to driving positive change in the food and retail industry and building a more sustainable future. As the installation takes place, the partners look forward to presenting this innovative and eco-friendly approach to food production to consumers in Munich and beyond.

For further information and media inquiries, please contact:
Sepehr Mousavi
CIO, SweGreen AB
+46(0) 733 1400 43

Pierre Mohlin
+46(0) 708 155 678